Specialist lender Together has solidified its position as a major supporter of innovative television by sponsoring the second series of The Great House Giveaway, a BAFTA-winning property renovation show that has captivated audiences across the UK.
Together, a Manchester-based finance firm with a reputation for tailored property lending solutions, played a pivotal role in the show’s inaugural season. Their financial backing enabled contestants to participate in transformative property renovation projects, a format that proved to be both engaging and inspirational for viewers. With the show earning the prestigious BAFTA UK award for Daytime Television in its first series, Together’s involvement was instrumental in the programme’s success.
Building on this achievement, Together has now announced its sponsorship of the second series, highlighting its commitment to supporting creative and aspirational media. The firm has agreed to a £4.5 million commercial facility for Chwarel, the Welsh indie production company behind the show. This funding ensures that contestants will have the resources needed to purchase and renovate properties, breathing new life into neglected homes across the country.
This renewed partnership reflects Together’s alignment with the show’s ethos: making property ownership and improvement accessible to everyday people. The move also underscores the company’s dedication to fostering initiatives that not only entertain but also inspire viewers to explore possibilities in property renovation and financial planning.
Recap of the First Series
The first series of The Great House Giveaway was a resounding success, earning widespread praise for its engaging format and inspiring storytelling. The show’s unique premise of pairing contestants who have never met before, or owned homes themselves, to renovate and sell dilapidated properties, captivated viewers from start to finish. The real drama unfolded as the teams, each given a set budget and six months to complete the renovations, faced the pressure of transforming neglected houses into profitable homes. If they failed to sell the property within the set timeframe, it would go back to auction, adding an element of high-stakes tension throughout the process.
This fresh take on property renovation caught the attention of a wide audience, drawing in hundreds of thousands of viewers each week. The show’s compelling mix of creativity, financial management, and personal growth struck a chord with many, making it a standout success in daytime television.
The impressive viewership numbers were a testament to its appeal, as it not only entertained but also inspired many to consider the possibilities of property ownership and refurbishment. But the show didn’t stop at high ratings—The Great House Giveaway also claimed the prestigious BAFTA UK Award for Best Daytime Programme. This recognition was a significant milestone for the series, underscoring its ability to capture the imagination of the public and stand out in a competitive field.
The competition for the BAFTA Daytime award was fierce, with notable contenders such as ITV’s The Chase, BBC One’s Jimmy McGovern’s Moving On, and BBC Two’s Richard Osman’s House of Games. Despite the strong lineup, The Great House Giveaway triumphed, marking its place as a breakout hit of the year. This victory not only validated the show’s unique format but also proved that property renovation television could resonate on a deeper level, combining personal narratives with the excitement of home improvement.
Sponsorship Details for the Second Series
For the second series of The Great House Giveaway, Together has once again demonstrated its commitment to fostering creativity and innovation in television by providing a £4.5 million commercial facility for the production. This substantial funding is crucial for enabling the contestants to participate in the transformative property renovations that lie at the heart of the show.
The £4.5 million facility offered by Together gives the producers of the show, Welsh indie Chwarel, the financial flexibility to source and secure properties for the contestants. Each episode will feature teams who are given a set budget to purchase run-down homes, which they will then renovate within a six-month timeframe. The funding covers everything from the initial purchase of the properties to the costs of renovation materials and labor. This financial support plays a pivotal role in ensuring that the contestants can focus on the refurbishment process without the constant concern of financial limitations.
Together’s involvement in the second series also aligns perfectly with the company’s brand values and target audience. As a specialist finance provider, Together focuses on offering flexible lending solutions tailored to those who may face challenges securing traditional financing. The company’s partnership with The Great House Giveaway is a natural fit, as it highlights Together’s expertise in property finance and reflects its commitment to supporting individuals who are eager to enter the property market, particularly those who may not have previous experience.
The show’s concept helping first-time homebuyers and individuals with little to no renovation experience to purchase and restore homes directly resonates with Together’s ethos of providing accessible financial solutions. This sponsorship serves to reinforce Together’s brand as a trusted partner in property finance, while also helping to elevate the show’s impact by fostering a greater connection between the contestants’ real-life challenges and the financial backing they receive. The partnership between Together and The Great House Giveaway not only benefits the show’s contestants but also enhances the audience’s understanding of property finance and homeownership.
Executive Statements
Chris Baguley, the Commercial Managing Director at Together, expressed the company’s pride in supporting The Great House Giveaway for its second series, noting the show’s exceptional success in its debut season. He highlighted the “phenomenal success” of the first series, which captured the attention of a vast audience, and praised its ability to showcase the drama and excitement of property renovation. Baguley emphasized that the overwhelming viewer engagement was a testament to the show’s impact, with viewers tuning in by the hundreds of thousands to watch teams of first-time renovators take on life-changing projects.
He further remarked that the success of the first series was evident not only in its audience numbers but also in its recognition at the BAFTA UK Awards, where it triumphed in the Daytime category, beating popular competitors like The Chase and House of Games. Baguley noted that Together’s continued sponsorship of the second series was a natural progression, especially given the show’s alignment with the company’s mission to support individuals navigating the property market. Together is proud to help bring this innovative and inspiring format to a broader audience.
Sioned Wyn, Executive Producer at Chwarel, shared her perspective on the challenges and rewards of producing The Great House Giveaway. She reflected on the hurdles faced during the production of the first series, particularly the difficulties of finalizing post-production and launching a new format during unpredictable times. Despite these challenges, Wyn expressed immense satisfaction with the project, noting the joy of working with such diverse contestants and bringing their aspirations to life. She also praised the collaboration between Chwarel, Channel 4, and sponsors like Together, which helped turn The Great House Giveaway into the success it has become.
Expansion and Prime Time Opportunities
The success of the first series has resulted in an exciting opportunity for The Great House Giveaway to expand its reach. Channel 4 has re-commissioned the show for a second season, and some episodes have been moved to prime-time slots, a clear indication of the show’s growing popularity. The move to these coveted time slots reflects both the success of the format and its strong appeal to a wide audience. Prime-time television offers the potential for even greater viewership, allowing more people to witness the inspiring journeys of the contestants and the thrilling transformations of rundown properties.
This re-commissioning, paired with the strategic shift to prime-time, signals that The Great House Giveaway has established itself as more than just a daytime program—it has become a television phenomenon. As a result, the show’s sponsorship by Together is a significant opportunity to continue engaging audiences who are passionate about property renovation, homeownership, and the possibilities of financial support in the housing market.
Background on Chwarel Productions
Chwarel, the Welsh production company behind The Great House Giveaway, has a proven track record of producing innovative and high-quality television formats. Their previous success with Ty am Ddim, the Welsh-language version of The Great House Giveaway, showcased their ability to adapt the show for different audiences while maintaining the core principles of the format. Ty am Ddim was broadcast on S4C in 2025 and, much like the English-language version, captured the interest of viewers with its inspiring and entertaining content.
Chwarel’s role in creating The Great House Giveaway has been pivotal in developing an aspirational television format that not only entertains but also educates and inspires viewers. The company’s dedication to producing award-winning content is evident in the way they have approached the show, blending entertainment with real-life challenges and personal growth. Through their work, Chwarel has become a key player in shaping the landscape of property-related television, offering a fresh and engaging perspective on home renovation and financial empowerment.
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Conclusion
The continued partnership between Together and The Great House Giveaway marks a significant milestone for both the finance firm and the show’s producers. Together’s sponsorship of the second series, backed by their £4.5 million commercial facility, allows the show to continue inspiring and engaging audiences through the transformative power of property renovation. The show’s re-commissioning and expansion into prime-time slots only heightened its impact, while Chwarel’s role in producing the series ensures its continued success.
As viewers tune in to witness the dramatic transformations of neglected properties, they are reminded of the possibilities within the property market, whether through financial support or the inspiring journeys of the contestants. Together’s ongoing commitment to supporting such impactful and aspirational television demonstrates the company’s dedication to fostering creativity, innovation, and financial empowerment across the media landscape. With the second series on the horizon, The Great House Giveaway is set to continue captivating audiences and reshaping the world of property television.
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