Sara Davies, a trailblazing entrepreneur and one of the prominent investors on BBC’s Dragons’ Den, has had a whirlwind start to 2025. As someone who founded the craft supplies business Crafter’s Companion while still a student, Sara’s journey has always been a mix of passion, innovation, and hard work. However, the past few months have been particularly intense. Between reviving her business from the brink of collapse, navigating her busy role on Dragons’ Den, and making multiple investments, Sara has faced a year full of both challenges and triumphs.
Her business, Crafter’s Companion, was not immune to the stresses of the modern economy, and at one point, the company was on the verge of administration. But, rather than letting the company fold, Sara rolled up her sleeves and took the necessary steps to steer it back to stability. This monumental task involved difficult decisions, tough conversations, and the unrelenting drive to ensure the business not only survived but also thrived once again.
Alongside this crucial work, Sara has continued to make waves on Dragons’ Den, offering investments and guidance to promising businesses. It’s a balancing act that requires constant attention to both her entrepreneurial ventures and her role as a mentor and investor on the show. Although it has undoubtedly been one of the most exhausting periods in her career, it’s also been one of the most exhilarating. Sara has successfully managed to merge her responsibilities at Crafter’s Companion with the thrill of scouting new opportunities on Dragons’ Den, all while looking ahead to a bright future.
Saving Crafter’s Companion: A Business Rescue Story
Crafter’s Companion, the company Sara Davies built from the ground up, found itself at a crossroads in recent months. Faced with a difficult financial situation, the business teetered on the edge of administration. It was a crucial moment that could have spelled the end of a 20-year-long dream for Sara. But rather than watching her hard work unravel, she took immediate action. With determination and strategic decision-making, she led her company through the rescue process, salvaging jobs and preserving the legacy of Crafter’s Companion.
The emotional and professional toll of such a significant challenge was immense. For Sara, it was not just about saving a business it was about the livelihoods of the employees who depended on it. The weight of this responsibility was felt deeply, as the emotional investment in the company was substantial. The process was grueling, filled with sleepless nights, endless negotiations, and the difficult task of making decisions that would ultimately ensure the company’s survival. But even in the face of adversity, Sara’s resilience shone through, and she managed to restore Crafter’s Companion to a stable, thriving position.
Professionally, the toll was no less taxing. Sara found herself not only managing the rescue efforts but also overseeing the day-to-day operations and long-term plans for the company’s recovery. It was a delicate balancing act that required careful consideration of every move. Yet, as exhausting as the process was, Sara emerged stronger, and Crafter’s Companion emerged from the crisis not just intact but ready to pursue new growth opportunities.
Through these trying times, Sara’s leadership was key to navigating the turbulence, reinforcing her reputation as a tenacious and capable entrepreneur. While the challenges of saving the company were significant, they also paved the way for an exciting future—one where she continues to balance both her personal and professional ambitions.
Sara’s Role on Dragons’ Den: New Investments and Deals
As a prominent investor on Dragons’ Den, Sara Davies has made a significant impact on the show since joining in 2019. Known for her keen business acumen and no-nonsense approach, she brings a fresh perspective to the panel, offering both financial support and valuable mentorship to budding entrepreneurs. Sara’s contributions have made her a standout figure on the show, with a particular focus on the craft, retail, and technology sectors, aligning with her own entrepreneurial experience in the creative industries.
One of Sara’s most notable recent investments was in Mystery Jersey King, a business that sells football shirt mystery boxes. She offered £50,000 in exchange for a 15% equity stake. This investment showcased her ability to spot potential in unique, niche markets and her belief in the power of community-driven businesses. The deal was a perfect fit for Sara, given her passion for products that resonate with consumers on a personal level.
Additionally, Sara made a £100,000 offer for 6% equity in Choppity, a tech firm that aims to simplify and automate the chopping of ingredients for cooking. While the deal ultimately fell through, it still highlighted Sara’s interest in technology-driven solutions and her willingness to support innovative startups. These recent investments not only underscore Sara’s versatility as an investor but also reinforce her commitment to helping businesses scale, whether in the creative space or tech industry.
The Exhausting Yet Exciting Nature of the Past Few Weeks
Despite the thrill of her investments and the excitement of Dragons’ Den, Sara has openly acknowledged that the past few weeks have been some of the most exhausting of her career. Juggling the demands of saving Crafter’s Companion, making investments on the show, and balancing her personal life has taken a significant toll. The constant pressure, late nights, and early mornings have tested her stamina, yet she has persevered through the most taxing period of her professional journey.
Sara shared her reflections on this intense time, expressing how the combination of business challenges and her role on Dragons’ Den has pushed her to the limit. She noted that it was both the busiest and most “knackering” time of her life, with each day requiring her full attention and energy. Despite this, she remains optimistic about the future, acknowledging that while the process was draining, it has also been incredibly rewarding.
The excitement comes from the realization that her hard work is paying off. Being able to rescue her business, make valuable investments, and contribute to other entrepreneurs’ success is immensely fulfilling. The challenges, though exhausting, have presented opportunities for growth, both personally and professionally. For Sara, the blend of exhaustion and exhilaration has reaffirmed why she remains so passionate about business. The rewards, from saving jobs to helping others grow, make the effort worthwhile—and serve as a reminder that, even when times are tough, success and fulfillment are never far behind.
Sara’s Optimism for the Year Ahead
Despite the demanding start to 2025, Sara Davies is brimming with optimism for the year ahead. The challenges she’s faced ranging from rescuing her company to making new investments on Dragons’ Den—have undoubtedly been exhausting, but they’ve also set the stage for personal and professional growth. Reflecting on her journey, Sara sees the hard work of the past few months as a stepping stone to an even more rewarding year.
Looking ahead, she anticipates that 2025 will bring new opportunities and growth, both for Crafter’s Companion and for her investments in other businesses. The rescue of Crafter’s Companion was just the beginning, and Sara believes that with the company now stable, it’s poised to grow even further. Her involvement on Dragons’ Den also offers a platform for meeting innovative entrepreneurs, and she is eager to continue making deals that align with her vision of supporting businesses that offer something unique and valuable.
On a personal level, Sara sees this year as an opportunity to continue evolving. The challenges of the past have strengthened her resolve, and she feels more confident in her ability to navigate the complexities of both her business and investment worlds. The lessons learned so far will serve as a foundation for her growth in the months to come, and Sara is excited to see where the future takes her. Despite the early hurdles, she’s determined to maintain a positive outlook and leverage every experience to propel her forward.
Introducing a New Saturday Self-Care Ritual
Amid the whirlwind of her business commitments, Sara has recognized the need to prioritize her well-being. Over the past few weeks, she has embraced a new self-care ritual—one that provides the balance she needs to keep going in such a fast-paced world. Understanding that it’s easy to get caught up in the hustle, especially when managing multiple ventures, Sara has committed to setting aside one day a week for herself.
Her Saturday ritual is designed to recharge both physically and mentally. It begins with a morning run, which helps clear her mind and boost her energy for the day ahead. Running has long been an activity that allows Sara to focus on herself, away from the constant demands of her businesses. Following the run, Sara enjoys catching up with a friend over coffee, giving herself a moment to relax and nurture her social connections—something that’s often difficult to prioritize in a busy schedule. The rest of her Saturday is spent focusing on healthier eating, ensuring she nourishes her body after a busy week. Finally, the ritual culminates in an early night, which allows her to rest and recover fully for the week ahead. This routine not only gives Sara the chance to relax but also ensures she starts each week feeling refreshed and rejuvenated.
The Impact of Self-Care: Feeling Revitalized and Energized
Sara’s new Saturday ritual has had a transformative effect on her well-being. After weeks of intense work and high demands, this simple yet effective routine has allowed her to hit the reset button. The combination of physical activity, quality time with friends, healthy food choices, and rest has made a noticeable difference in how she feels both emotionally and physically.
The impact on her energy levels has been significant. By taking one full day to focus on herself, Sara has been able to regain the vitality she needs to face the challenges of running a business and making investment decisions. The ritual has also improved her mental clarity, helping her approach her responsibilities with renewed focus and a positive mindset. As a result, she’s found that she is able to give more to her business and personal commitments without feeling overwhelmed.
Sara’s commitment to maintaining this new routine is rooted in its lasting benefits. She knows that sustaining her energy and focus requires consistent self-care, and she’s determined to make Saturdays a regular part of her week. By prioritizing her well-being, she ensures that she remains in the best possible shape to continue her entrepreneurial journey and manage the demands of Dragons’ Den.
Read more: How Steven Bartlett Built a £70 Million Empire: Net Worth and Impact in 2025
Conclusion
Sara Davies’ journey in 2025 is one of remarkable resilience, growth, and balance. From saving Crafter’s Companion to making savvy investments on Dragons’ Den, she’s proven her ability to navigate complex challenges while maintaining her drive for success. At the same time, she has recognized the importance of self-care, introducing a Saturday ritual that helps her stay energized and focused. As Sara continues to balance business and personal well-being, her optimism for the future remains strong. The lessons learned so far have set the stage for continued growth, both professionally and personally, and she’s eager to take on the opportunities that lie ahead.
By
